DataBay Resources, a provider of healthcare market assessment software, announced the release of NavigateMD, an Internet-based system for healthcare strategic planners, marketers and physician recruiters designed to determine the physician supply and community demand of a service area.
NavigateMD incorporates new technologies and methodologies to include a physician’s out-of-area influence and does not limit the determination by only the physical location of the physician. The system adjusts data by region, gender and age for accurate population divisions, provides annually updated supply benchmark ratios, demand ratios and area demographics and incorporates demand data for both physician specialties and subspecialties, such as pediatric subspecialties (cardiology, gastroenterology, hematology/oncology, orthopedics, etc.).
December 2007