New Year, New Look, New Home!
Now that another year has come to a close, the ITN team is moving forward into the New Year and new decade with some exciting changes.
The first change is most noticeable — that being the magazine’s new format. We hope you will enjoy this new and more compact size, every page still featuring the same award-winning content as before. In addition, the pullout comparison charts remain the same, providing valuable, neutral information to help make purchasing decisions easier for your team. On www.itnonline.com, we are publishing a larger array of web-exclusive content which will include features, photo galleries and extended show coverage, as well as other unique content, so be sure to visit often to take full advantage of everything the site has to offer.
The second change is more of a seamless transition for our team, as we settle into a new corporate home. Park Ridge, N.J.-based publisher Wainscot Media has acquired Imaging Technology News (ITN) and its sister publication Diagnostic and Interventional Cardiology (DAIC) from Scranton Gillette Communications. The editorial and sales teams will remain the same, and continue to operate out of the Chicagoland area.
“We’re impressed by the recent growth trajectories of these brands,” said Mark Dowden, CEO of Wainscot. “Both ITN and DAIC have become increasingly influential in their fields, and that’s a credit to the publisher’s embrace of digital opportunities. Dedication to audience engagement has produced market-leading growth in website traffic, and a focus on analytics is yielding audience insights that help to match buyers and sellers.
“The deal is a natural outgrowth of our medical publishing heritage,” continued Dowden, referring to Dowden Health Media, the predecessor company to Wainscot, which specialized in medical journals and continuing medical education. The acquisition expands Wainscot’s portfolio of more than 50 publications, which range from healthy living and luxury lifestyle titles to city and regional magazines.
“This is a very exciting time for our brands and our team,” expressed Diane Vojcanin, vice president and group publisher of ITN. “This acquisition provides ITN and DAIC with even greater access to medical facilities and their professionals, expanding the opportunity to offer compelling content and unique marketing opportunities to our audiences and advertisers.”
I look forward to discussing these exciting new changes with you and hearing your feedback on ITN’s new look. Please note my new email address. I am glad to have you along on this new journey. Happy New Year!